What you need to know about your brand’s first impression By A.J. Flick Logos are often the first impression customers have of a brand. And, as they say, two things are lasting: Time and first impressions. Yes, there’s a great deal of creativity that goes into a good logo, but there’s a lot of science, [...]
By Christa Freer A press release is a prepared business announcement that is sent out to a variety of media outlets. It is essentially a story pitch to journalists, bloggers, and other content publishers. Your press release must be newsworthy and comprehensive and grab attention and get your message picked up by news outlets. Class: [...]
By A.J. Flick Recently, an author friend began an online discussion among fellow writers when he posted that he was having trouble reading a book in which the author switched from the first person to third and from “and” to “&.” It reminded me of a time when a former colleague asked me to read [...]
By Christa Freer Search engine optimization (SEO) is a phrase we hear constantly in digital marketing. Simply put, SEO is the process of improving a website’s content in order to increase the site’s organic, unpaid traffic. It is a way of manipulating search engine algorithms to make your site stand out and appear higher on [...]
The story of one family’s addiction to puppy love By Angela D. Wagner In 1962, Charles M. Schulz, creator of the Peanuts comics, published his book Happiness is a Warm Puppy. The quote, “Happiness is a Warm Puppy,” was attributed to the typically bossy and hard-to-please Peanuts character Lucy. Over the years we have shared [...]
