What you need to know about your brand’s first impression By A.J. Flick Logos are often the first impression customers have of a brand. And, as they say, two things are lasting: Time and first impressions. Yes, there’s a great deal of creativity that goes into a good logo, but there’s a lot of science, [...]
About A.J. FlickA.J. Flick is a writer, editor, and repurposed journalist. She graduated from the University of Arizona with a degree in journalism. Her byline has appeared in numerous news websites and publications across the country, covering everything from news to sports to entertainment. She covered the case detailed in “Toxic Rage,” her first book while reporting for the now-defunct Tucson Citizen newspaper. Since leaving daily journalism, she has been working as an author, freelance journalist, editor, copywriter, screenwriter and whatever job keeps her writing and editing.
By A.J. Flick Recently, an author friend began an online discussion among fellow writers when he posted that he was having trouble reading a book in which the author switched from the first person to third and from “and” to “&.” It reminded me of a time when a former colleague asked me to read [...]