Moving the Disabled to a User-Friendly Experience Online By David Woodburn We are in an information world, no doubt. But there is also no doubt that our world is more than just information. In life for most people, our world is about experience and experiences. Back in the 20th century, we were an experience-oriented society. [...]
What you need to know about your brand’s first impression By A.J. Flick Logos are often the first impression customers have of a brand. And, as they say, two things are lasting: Time and first impressions. Yes, there’s a great deal of creativity that goes into a good logo, but there’s a lot of science, [...]
By Christa Freer A press release is a prepared business announcement that is sent out to a variety of media outlets. It is essentially a story pitch to journalists, bloggers, and other content publishers. Your press release must be newsworthy and comprehensive and grab attention and get your message picked up by news outlets. Class: [...]
By A.J. Flick Recently, an author friend began an online discussion among fellow writers when he posted that he was having trouble reading a book in which the author switched from the first person to third and from “and” to “&.” It reminded me of a time when a former colleague asked me to read [...]
By Christa Freer Search engine optimization (SEO) is a phrase we hear constantly in digital marketing. Simply put, SEO is the process of improving a website’s content in order to increase the site’s organic, unpaid traffic. It is a way of manipulating search engine algorithms to make your site stand out and appear higher on [...]
The story of one family’s addiction to puppy love By Angela D. Wagner In 1962, Charles M. Schulz, creator of the Peanuts comics, published his book Happiness is a Warm Puppy. The quote, “Happiness is a Warm Puppy,” was attributed to the typically bossy and hard-to-please Peanuts character Lucy. Over the years we have shared [...]
