Consistency is an Important Element of Writing and Editing

By A.J. Flick Recently, an author friend began an online discussion among fellow writers when he posted that he was having trouble reading a book in which the author switched from the first person to third and from “and” to “&.” It reminded me of a time when a former colleague asked me to read [...]

By | April 29th, 2021|Writing & Editing|

A Basic Guide to SEO

By Christa Freer Search engine optimization (SEO) is a phrase we hear constantly in digital marketing. Simply put, SEO is the process of improving a website’s content in order to increase the site’s organic, unpaid traffic. It is a way of manipulating search engine algorithms to make your site stand out and appear higher on [...]

By | March 10th, 2021|Search Engine Optimization (SEO)|